RIGID successfully achieved Platinum Status earlier this year with the help of SDC’s knowledgeable staff. As a manufacturer, this means that our data meets even the most demanding Receiver’s requirements.
SDC has been a great resource for RIGID. They have helped us understand how critical accurate & complete data is to our customers. We can now control our content better, which allows us to supply our distribution and retail partners with our most up to date information in the time frame and format our Authorized Receivers require.
Testimonials
Wendi Damron
Marketing Manager
RIGID Industries
Making the decision to move forward with the SDC was one of the best things we did for Pedal Commander. It has given us tremendous opportunities as a business and the assistance we received going through the process has been unmatched. We are very thankful for everyone who has been a part of getting us to Platinum status and we look forward to continuing to work with such an outstanding program.
Joseph Durso
Head of Marketing & Sales
Pedal Commander
With the excellent and knowledgeable help of Caren at SDC I was able to update my data and rise to the Platinum level. She walked me through the rigorous steps to validate the ACES file and update the PIES file to accurately reflect our current offerings. While it represented a lot of work on both my part and Caren’s it was worth the effort as we now have a good set of data that SEMA members can access.
Ben Hershkowitz
President
Newark Auto Products
SEMA Data Co-op has been extremely helpful in getting us the right data we need to expand our business. The entire staff is eager to help and answers all of our questions promptly and efficiently. In addition, the dashboard is easy to use and is great at formatting the data to exactly what we need. Thank you to the SDC team!
Kylee Brown
Marketing Director
Drive-In Autosound
The business environment is changing more rapidly than ever, with companies embracing emerging technology to improve efficiency and accuracy in connecting customers and end users with the products they need. SEMA Data Co-op provides a system that offers these benefits, and they back it up with the support needed to achieve them. We are able to communicate concisely, accurately and rapidly with all steps in the sales channel to connect the end user with that they need.
Chris Bovis
VP of Marketing and Business Development
Weld Racing LLC
The SDC has helped us accelerate the commercialization of new products through the channel. With good quality data flowing through the distribution channel and presented to the end-consumer we have seen great improvement in sales of new products. The on-boarding process is simple and time to data activation is very reasonable. The group is very professional and easy to deal with. I recommend the SDC for any manufacturer looking to grow their business.
Jason Bruce
VP of Business Development
Holley Performance Products
SEMA Data Co-op (SDC) understands the challenge it can be to acquire accurate product data. Whether it’s weights and measurements, accurate descriptions, pricing levels, UPC codes and the like or rich vehicle application data to power year/make/model look ups. It is necessary to have detailed product data for our distributors and ultimately the end consumer to view an accurate product detail page that has plenty of information and digital assets for them to find exactly what they’re looking for and ultimately make a buying decision. SDC provides a central repository for quality product data while validating for compliance and to strict requirements available for export in any format distributors may require. With the updated SDC 2.0 PIM System now in place, SDC is continuing to pave the way for future growth. Thank you to the entire SEMA Data Co-op Team!
Kevin Woodruff
Sales Director / Data Management
Roush Performance / SLP - Street Legal Performance
The SEMA Data Co-Op is the best kept secret in the parts industry. We love the quantity and quality of the data in the system, and the new updated user interface is easier to use than ever. The SDC is integral to our business as an online auto parts retailer, and we're excited to see what the future holds!
Shane Marler
Data Manager
Forbidden Diesel
SEMA Data Co-Op understands what it takes to ensure that your products and ultimately your brand is
successful in the digital marketplace. By working closely with Kayla Fowler and Clint Walton, we have enriched our product data significantly, and as a result are realizing the power of thorough and accurate product data when properly mapped to the industry standard ACES and PIES. At COMP Performance Group, we look forward to continuing to grow our data and in turn representing our excellent products with the best product information that we can provide.
Kevin Martin
Product Data Manager
COMP Performance Group
With over 35 years of suspension related product data on hand, my team and I needed a better solution for updating, adding and sending out our product information. Our recent experience in working with the SDC was first class. The support of the SDC team and the simplicity of the Co-Op’s vehicle fitment software exceeded our expectations. I’d recommend the SDC to any manufacturer looking to establish, organize or build upon their product data.
Garrett Harmola
President/Owner
Aldan American Suspension
As a manufacturer we would see our products listed all over the internet with incorrect info. Part #’s not matching descriptions, out dated info, old images, obsolete parts etc. This was a headache for our customer service team trying to fix the issues. We decided to use SDC to help clear up this confusion and clean up the data that our customers were using. We were looking at an uphill battle, and while we still find inaccurate data out there, we have seen great improvements. SDC has been a great resource for us to control our content better, which has resulted in less confusion from our customers both wholesale and retail.
Trevor Millar
Sales Account Manager
Fastway Trailer
LUVERNE has a dedicated data team that is committed to creating rich content for our customers. SDC provided all of the tools needed to achieve the Platinum level. The Data Lab staff are knowledgeable and always willing to help. Their partnership with Cellacore and the ProductDesk Product Information Management platform made attaining this level quick and easy.
Jesse Brandenburg
Customer Integration and SharePoint Manager
LUVERNE/CURT Manufacturing
One of our most important objectives for 2017 was to be more aggressive in making sure we looked at all avenues to promote our products in front of both current and new customers. SDC has taken a typically tedious and frustrating process and made it very simple. I work with a diverse group of industry data companies and SDC by far has the whole process perfected. I was pleasantly surprised at how fast the project moved and how good the end results were. The staff is always quick to respond to any concerns and they genuinely want you to succeed.
Paul Hollstein
Product Information Manager
Melling Engine Parts / Melling Performance
Working with Good Vibrations Motorsports for 15 years, I have learned to embrace new resources like the SEMA Data Co-Op (SDC). As a Web Designer and a Technician, the SEMA Data Co-Op (SDC) has become a time saver and a very useful tool in dealing with multiple manufacturers. It is a very convenient tool that allows one to grab any digital photo or information on a particular vendor. We have been encouraging all of our vendors to jump on board.
Randy Walton
Technician/Sales/Web Designer
Good Vibrations Motorsports
SEMA Data Co-op (SDC) has been the obvious choice with an extremely knowledgeable staff acting quickly to our data needs and distribution. Taking the necessary time and steps in standardizing, complete and accurate data that can be delivered to our distribution channel accurately and efficiently will continue to grow our sales goals in an ever-changing industry. Thank you SEMA / SEMA Data Co-op!
Kevin Woodruff
Data Management/Cataloging Manager
Roush Performance / SLP - Street Legal Performance
Raptor Series recognizes that our sales and overall customer service commitment depends on our ability to provide clean and accurate data to all of our customers. Since we've started working with SDC to improve our data we have gained essential insight into what our data receivers truly need to be successful with our brand. We have since seen our data progress to achieve "Platinum" status and we wouldn't have been able to achieve that without the commitment and support of our friends at SDC.
Jesse Brown
Sales & Marketing Manager
Raptor Series Automotive Products
As a Manufacturers Representative, one of the most important things we can do for our customers is make sure they have accurate and current data. SEMA Data Co-op allows me to pull my manufacturers data at any time, and it is in a format that I can work with to best help my customers. Another important benefit to our agency is when selling a new line to a customer; one of the first things asked is if the manufacturer has current ACES/PIES data. SDC has helped several of the manufacturers that we represent build and maintain their ACES/PIES data which makes loading the product line much more efficient. Providing value to our customers and manufacturers is vital to our success, and SDC is a great tool in helping us achieve our goals.
Bill Eagan
Airheart Sales, Inc
As MGP Caliper Covers embarks on our next level of growth we place a keen directive on where content is derived and how it flows throughout our ecosystem. Our customer is king and we place a heavy emphasis and reliance on how we service our customer through data and analytics. Our world and industry is on a continual carousel of change, MGP Caliper Covers requires rigid and accurate information on a daily basis, SEMA Data Co-op provides this for us. SDC has helped us understand critical pieces of numeric data that has made us more nimble and precise in how we approach our business.
MGP Caliper Covers appreciates what SDC has provided and will look to them to build on continued success into the future.
Rafael Orozco
Data Analyst
MGP Caliper Covers
"I have to thank the SEMA Data Co-op. It has been a great help in building our website and we are moving faster because of it."
Ben Twomey
Managing Director
Outlaw Speed Equipment
“The SEMA Data Co-op (SDC) is currently the best value in automotive data distribution. As a manufacturer, it can be a challenge to ensure that the data you are transmitting is properly interpreted and is placed where receivers expect it to be. The SDC team has not only acknowledged the receipt of all of my feed¬back, they have put it into use. The Data Lab staff understands what is happening to your data and expertly assists. The data imports and exports are extremely flexible and make it easy for companies to keep up to date. Thank you SDC for connecting us even closer to our data receivers!”
Dan Janes
Data Admin
Midwest Truck & Auto Parts
“When I first started with Baer one of my first tasks was to work on getting the Baer Sport data up to date. It had been a while since anyone had worked on making sure our data was as good as it could be for our customers so the task seemed a little daunting at the beginning. But with the help of the great people over at SDC, it went much smoother than expected. I have been fortunate to have the SDC there to help me at every stage of the process. They are always there to answer any question I may have, no matter how big or small it is. It is really comforting to know that as our company expands, I can count on them being there to help me make sure our data is as clean as it can be!”
Ben Noble
Supply Chain Specialist
Baer Brakes
Thank you for your help in setting everything up over the last year. I will continue to add to our data and make it richer. I hope to see the SDC become a key part of our relationship with our customers in the coming year.
Mike Zeranski Jr.
General Manager
Canton Racing Products
At the 2012 SEMA show, the SEMA Data Co-op team did a great job teaching and illustrating how important this new service will be to all SEMA members. Thanks to the SDC’s effective PR campaign launched several years ago, we have been working hard at Hotchkis to bring our data up to standard. Thankfully it all came together and we were ready to load our data just as they were preparing to go live with PIMS. We really look forward to taking advantage of PIMS as it will be the first time we have the authority to affect our data in real time.
Henry Hancock
General Manager / Vice President of Sales
Hotchkis Performance
I love the import tool within the PIMS. I was able to load so much information today!
Tim Lint
Director of Digital Services
31 Incorporated
We are just so happy that the SDC is now the central hub for standardized data and the AAIA keeps the look-up tables (VCdb and PCdb) also standardized. It has been a lot of work to integrate everything into our site, but it’s well worth it.
Eric Coomer
CEO
RXSpeed
I am glad to see that companies are looking to the SEMA Data Co-op as a source. We have been supportive since the first focus group! Keep up the good work
Dave Williams
VP Sales & Marketing
Rampage Products
Working with the SEMA Data Co-Op team has made it easier for us to get our PIES data file up to standards. They have also been very helpful with information in the development of our first ACES file. I recommend getting in touch with them before you start trying to develop your own PIES and ACES data.
Chris Crecelius
National Sales Manager
Hypertech
Having the opportunity to visit our customers on a weekly basis, getting their input and feedback on their day-to-day sales, it’s becoming clear that websites are taking the place of print catalogs & the internet generates a large amount of the revenue for the stores. With the larger “internet only” companies taking advantage of our higher end product line, we need to be able to deliver our detailed data to them quickly, accurately & efficiently. We have a number of choices, foot notes and application guidelines with our suspension products that need to be relayed to the retail consumers. SDC gives them a great tool to use to get all the information they need.
Tony Fileccia
Outside Sales
Fabtech
The SEMA Data Co-op team has been so helpful during all phases of the process of data updates. The team is very knowledgeable and helpful in all things data related. I really have enjoyed working with the team SEMA has put together.
Melanie White
Hellwig Products
Thank you SEMA for pioneering the SEMA Data Co-op program. MSD Performance believes uniform data standards for our industry are extremely important. This is why MSD signed up to be one of the pilot test manufacturers. Having standardized data for our industry will help everyone sell more products. I hope everyone will take advantage of this great service provided by the SEMA Data Co-op.
Russell Stephens
President
MSD Performance
As a manufacturer, providing product information in a timely manner to our customers is of paramount concern. By localizing and standardizing an entire industry worth of data into one place, SDC has enabled our valued customers to obtain accurate and detailed information about any of our products at their discretion. From early testing stage until now, the SDC has always been ready and willing to assist with any questions or issues that may arise. Thanks to the entire SDC staff for creating and maintaining a much needed and valuable asset to both Aeromotive and the entire industry.
Jon Pestinger
National Sales Manager
Aeromotive Inc.
We have received very positive responses to what the SDC has to offer and the fact that we are part of the program. It's a major priority at Pypes to keep our data up to date and accurate. Complete data is nothing we could offer our customers in the past and has been a barrier to entering some new accounts, so from a sales stand point joining the SDC is another plus for us.
Dave Gerard
Major Account Manager
Pypes Performance Exhaust
The SDC program is something this industry has needed for a long time. We have experienced tremendous sales grow with the availability of data formatted in a way we can easily load our systems with.
It’s allowed us to tap markets that previously were untouchable because of the data needs. I see this program as a necessity for anyone moving SEMA products in all channels for many years to come. Kudo’s to SEMA and staff for taking on such a monumental task for our industry.
Donnie Eatherly
President
P&E Distributors Inc.
We would like to take this opportunity to thank all the People at the SDC. They have done a great job in helping our company receive data for our many Manufacturers. As you all know, sometimes the data that we receive does not always work on the first try. The SDC has always been very helpful with any file that does not work and has helped us figure out what needs to change or what is wrong. Thanks SDC for helping us understand the importance of Data and what it can do for the Automotive Industry.
Luke Van Woensel
Product Development Manager
EPWI
ACES and PIES data distribution is mandatory in today’s highly competitive marketplace. SDC consistently adds value to their system to enhance our data feeds and provide our distribution partners with accurate, up to date and enriched product information.
Greg Raymond
PerTronix Performance Products
Today's digital marketplace makes it easier for consumers to purchase our products from countless aftermarket dealers. While this is a definite plus for the distribution of our product, one of the negatives of this is that product information fed to consumers is not always accurate. By building and submitting our product and application data to the SEMA Data Coop for distribution, we have complete control over the product data that is supplied to jobbers and online dealers. This ensures that the product information and digital assets used by these resellers is uniform worldwide.
Marc Lewis
Vice President, Marketing
Hedman Performance Group
The SEMA Data Co-op made the onboarding and validation process so absolutely seamless for us, it was unreal! Price changes, data updates and digital asset correlation are just as easy! The full-time Help Desk support assists both Suppliers and Receivers with all data standards, training, and implementation questions. They are experts in the data standards industry and it shows.
The SDC staff was an absolutely priceless resource in our data transition into full validation and compliance with PIES and ACES standards. Our data is now safely stored, updated, and available for distribution to our authorized Receivers through the SDC PIMS.
We would like to give a big 'Thank You' to the entire SDC team and staff!
The SDC staff was an absolutely priceless resource in our data transition into full validation and compliance with PIES and ACES standards. Our data is now safely stored, updated, and available for distribution to our authorized Receivers through the SDC PIMS.
We would like to give a big 'Thank You' to the entire SDC team and staff!
Vinson Pratt
Marketing Manager
Teraflex
As a new ecommerce startup in the aftermarket space, I had no idea how important good product data was. But I quickly found out the hard way. Many of the files from my vendors were so poorly organized that they were literally unusable, and my website programmer quit out of frustration. I was about to scrap my project and all I had invested when one of my vendors suggested the SEMA Data Co-op as a data source.
My new programmer and I went through the training process and within a short time, we were downloading quality data to build the site with. Thanks to the help from the SEMA Data Co-op, my e-commerce store is now up and running.
Andrew deRojas
East Coast Retailers LLC
Let me just say, we at TITAN Fuel Tanks, have a great respect for the SEMA DATA COOP team. I know we have been a SEMA member for quite some time, and I believe we have been with the SDC since the beginning. In September 2012, I was tasked with providing our product data to the SDC. This proved to be a huge task, but doable, with your support and encouragement I was able to provide the PIES data and have helped maintain this data set for the last two years. This has been a huge asset to our sales efforts.
As you know, I have personally been just overwhelmed/stifled by the ACES data. Not any more, thanks to Mike at TITAN and the SDC Team and what we have accomplished together. I am very glad to now have TITAN PIES data validated and to be at the Bronze level with the SDC. This was honestly, a feat that I did not know was doable just by the enormous amount of data stock-piled in our aftermarket pickup truck industry. To have TITAN products quantified at this level is indeed a solid milestone.
I have said this before, and let me say again - Kudos to everyone that participated, this sure was a win for everyone.
Here’s to a bright and adventurous future together!
Scott Weyerman
Inventory Manager
TITAN Fuel Tanks
Supplying our partners with accurate and complete data is an integral part of a successful relationship with our distribution partners and, ultimately, selling more parts to the customer. Prior to joining the SDC it was always a cumbersome and time consuming effort to get this data to our partners and make it fit into their template, which were always different. Now with the SDC, we have one place that we can keep our data organized and up to date while giving our partners one convenient and easy place to obtain it, which has eliminated a barrier and gotten our information and products out to more customers.
Craig Lancaster
MAHLE Engine Components USA, Inc.
As one of the Beta test companies for SDC, we were excited to get in on the ground floor of this great endeavor to library all the critical product data of SEMA manufacturers around the world. In today’s highly digital marketplace we knew it was imperative to have our product data organized and available to our distributors/customers. SDC has provided a great resource that is only getting better; with their capabilities and reach continually growing. Even if you are a manufacturer that deals with other data providers, being part of the SDC data set just makes sense to ensure the best possible reach to your customers and to make sure they get the right data and that it is updated on a regular basis.
Ed “Blake” Burgy
VP, Sales & Marketing
Fidanza Performance
One of my distributors mentioned the SDC to me and I was immediately hooked! As more and more sales move online, the biggest obstacle is creating reliable and accurate item data for tens of thousands of part numbers. The mere thought of doing it manually and keeping on top of updates was a daunting task. The SDC makes it a seamless process as it continues to normalize product and fitment data between manufacturers and retailers. Normalizing the data and keeping it readily available creates a great environment for retail customers, as each part number has a universal description across marketplaces. My data feed from the SDC exponentially increased both the volume and detail of my online product listings.
Andy Holzmer
President
Rovo LLC
When I started in the industry almost 10 years ago, requesting data from manufacturers was a huge obstacle. I spent many hours on the phone and sending emails trying to gather any data I could to try to turn it into useful information. Creating reliable and accurate data for thousands of part numbers was a challenge. Fast forward to today, where I can simply login to a website, download whatever I need - in the format I need - update our database, and I’m done. SDC has made it that easy! As an ever growing WD, our data needs sometimes change almost overnight, which is no problem because SDC’s Data Lab is always available and eager to assist. Their passion for the industry is clearly shown. It’s always a pleasure working with the SDC team!
Joanie Mundy
Director of Data Management
Meyer Distributing
Here at Superlift we take our data very seriously because we know how important the right information is in the hands of our customers. SDC has provided a central location for dealers large and small to get the correct data in the format they need and quickly. We are glad to have been part of SDC from the beginning and will do what we can get more partners and dealers involved. Taking over as Director of Marketing, I want to make sure to continue our efforts with the SEMA Data Co-op and provide our customers and dealers with the right data when they need it.
Lee McGuire
Director of Marketing
Superlift
Thyssenkrupp Bilstein of America Joined the SEMA Data Co-op last year before the SEMA Show. As a result we have seen a streamlining of our data distribution. It is now easier for our customers to get clean and reliable data/images. We currently have over 3600 part numbers and 90,000 applications with the SDC. Bilstein is rated as a SDC Gold member with the goal of becoming a Platinum member soon. Thank you SDC for providing a data distribution platform for our industry.
Stan Demas
Head of Product Management
Thyssenkrupp Bilstein of America
The industry as a whole in the last 20 years has changed drastically. Every year we move forward there seems to be more and more added value to have accurate data that is updated on a regular basis. Whether you are running a website, parts store or any other automotive related channel, the importance of accurate data is crucial to your success. The work days of yesteryear included calling manufactures for their data every time a new vehicle came out. I remember walking the SEMA show every year asking hundreds of manufactures for their accessory data in a specific format. Then the largest hurdle of making sure they sent me the updated information on a regular basis. I get a headache just thinking about it. We now have a solution through the SEMA Data Co-op (SDC), that does just that. I receive Application data from their easy to use system as often as I want/need it. It also is much easier for the manufactures as well, because instead of having to keep thousands of people updated on a regular basis they are now only keeping the SDC updated… and the SDC takes care of the rest. I can’t wait to see what they do next!
Kevin Taddeo
Sr. Product Manager
AddOnAuto, a Reynolds and Reynolds Company
When CURT and ARIES on boarded with SDC we become the first supplier / manufacturer to achieve ‘Platinum Status’ immediately. Being platinum means CURT and ARIES data is as content rich as you can get. According to Paul Spornitz of SDC, the modern web shopper is much more likely to buy a product from a company that is rich in content. Having downloadable installation guides and warranty information along with videos and multiple high resolution images is a huge resource to our customers. One of CURT & ARIES’ goals is to be the best at data distribution in the industry. We look forward to continuing to expand on our relationship with SDC.
Tim Hau
Chief Information Officer
Curt Manufacturing
Big Mike’s Performance Parts was one of the first members to achieve the Platinum status with SDC, meaning Big Mike’s Performance Parts has reached the pinnacle of data quality and completeness to meet even the most rigorous Receiver’s requirements. Spanning modern muscle, sports, luxury and off road vehicle markets, we currently offer nearly 100 different STO N SHO models. Our product line is continually expanding, and by partnering with the SEMA Data Co-Op (SDC), we are able to deliver our product descriptions and data including specifications, pictures and videos to wholesale distributors and retailers in the automotive aftermarket efficiently and accurately.
We look forward to continuing our partnership with SDC and to providing accurate, updated and complete product data information to the automotive aftermarket via the SDC's secured and structured platform.
Mashell Tripp
Director of Sales & Marketing
STO N SHO
By partnering with the SEMA Data Co-Op (SDC), we are able to deliver our product descriptions and data including specifications, pictures and videos to wholesale distributors, dealers and retailers in the automotive aftermarket efficiently and accurately.
“We want to be the trusted provider of hand protective gloves in the automotive market,” said Maxwell Lee, CEO and President of Adenna Inc. “To accomplish that we need to meet and exceed expectations of the market with quality products, data and ongoing support.”
Maxwell Lee
CEO & President
Adenna Inc.
Working with Good Vibrations Motorsports for 15 years, I have learned to embrace new resources like the SEMA Data Co-Op (SDC). As a Web Designer and a Technician, the SEMA Data Co-Op (SDC) has become a time saver and a very useful tool in dealing with multiple manufacturers. It is a very convenient tool that allows one to grab any digital photo or information on a particular vendor. We have been encouraging all of our vendors to jump on board.
Randy Walton
Technician/Sales/Web Designer
Good Vibrations Motorsports
We believe… Data Is King! SDC is an essential extension of our organization to distribute data to our dealer network. They have helped us refine our own data standards and practices. Our combined efforts will continue to grow our reach in the marketplace and further our sales objectives.
Sam Palmer and Paul Firestine
Data Analyst and IT Senior Manager
Omix-Ada
Having accurate data is absolutely crucial in our industry, and SDC is our number one resource for detailed and up-to-date information from manufacturers. The site is easy to use and allows for customized downloads at any given time. Their support staff is friendly and helpful and are always willing to walk through step-by-step any new features or areas we’re not familiar with. SDC is truly an invaluable resource for retailers in the automotive marketplace.
Danielle Wirth
Toys for Trucks
Many people think of SEMA as just a show and few know the true power of the benefits that come along with being a member. SDC is one of these golden benefits that we utilize to stay as far ahead of the curve as possible.
Rory Connell
Vice President of Sales
Gibson Performance