SDC Team


Our mission is to provide comprehensive education and enabling data management capabilities to the SEMA marketplace.

Jim Graven

Jim Graven

East Coast Sales Manager

Jim came to the SDC in September 2012 with over 15 years of experience in the specialty parts aftermarket, taking responsibility for member services, recruitment and promotions.

His background includes extensive sales, marketing and project management experience at Reliable Automotive and Arrow Speed Warehouse, where he managed various customer facing teams, events, media production and end-to-end project organization. In 1990, Jim earned a BS degree in Finance from Georgia Southern University.

Jim’s energetic and attentive style coupled with a broad background in the industry made him the ideal candidate to work closely with SDC members to optimize their experience. In addition, his flair for communication, organization and teaching make him ideally suited for welcoming new members into the Data Co-op.

Stepahanie Jones

Stephanie Jones

Director of eBusiness

Stephanie was recruited to the SDC eBusiness team in July 2014, bringing 15 years of Data Content Management and Business Analysis experience from the soft goods segment of the Automotive Aftermarket. Previous work experience includes Saddleman, Global Accessories and Covercraft Industries. She had early exposure to the emerging ACES & PIES standards, incorporating into the design and implementation of one of the first manufacturer proprietary systems to automate creating, storing and distributing Industry Standardized application data. A strong knowledge in data standardization, data migration processes and complex configuration solutions was cultivated that today benefits SDC members and the Industry through workgroup contributions.

Her educational background includes dual Bachelor’s degrees from Utah State University in Business Information Systems and Office Systems Management. Stephanie also has penchant for small business having worked in and owned family businesses outside of the Aftermarket with her husband, keeping her ‘entrepreneurial spirit’ alive and gaining hands-on experience in the day-to-day challenges of operating a small business.

Her expanding role at the SDC as Director of eBusiness will continue to highlight her strong Industry Standard knowledge applying these principles to Data Quality initiatives and management of eBusiness and I.T System Development teams. Her product data expertise and project management style will continue contributing to the growth momentum of the SDC.

Jim Graven

Sophia Cardona

Customer Service

Sophia joined the SDC Membership team in June 2018, as a Customer Service Coordinator at the Diamond Bar, CA location, with 7 years of eCommerce experience, and previous work experience in the mortgage and banking industries. She has caught on quickly to the automotive aftermarket, and is a great resource for our members and team.