It's tempting to silo the product data you have in SEMA Data as separate from your marketing and sales efforts, but don't do it. Use the reseller reach available to amplify your brand.
The SDC has the largest and most active network of resellers, all eager to feature the latest products in their stores, whether online or brick-n-mortar for business-to-business (B2B) or business-to-consumer (B2C).
The SDC also has many tools for you to simplify your outreach, find more resellers, and generate brand recognition.
Three simple steps will help you amplify your brand:
1) Approve or reject your reseller requests;
2) Reach out to resellers who haven't downloaded your product data in a while; and
3) Source out resellers matched to the part types you make.
Simply highlight the pending request and click on Approve or Reject. For those of you who may have put off the task of approval and denials, contact us and we can help you get a report to speed up the process.
Having approved all your reseller requests, reach out to those who have not pulled a data export and open a line of communication. What did they need that they didn't see? Did they know that they can customize their export and schedule to receive on a regular cycle? What other fields of information or vehicle specialties were they looking for?
Lastly, pull the Resellers You Might Be Interested In report and compare it geographically with your approved resellers to penetrate markets where you want more product coverage.
The SDC also has marketing avenues for you to feature your parts or product lines, whether it's through our eNewsletter, SEMA News magazine, or through the SEMA eNewsletter. Reach out to your data Project Managers to take advantage of these opportunities and highlight your offering.
As always, we're here to help if you have questions. Contact us at email@example.com.