End-to-end solution to author, validate,
store and distribute product data

Shift Your Data Into High Gear!


SEMA understands what a challenge it can be to manage product data, whether it is weights and measures, accurate descriptions, current pricing, UPC codes or application data to power vehicle specific parts look-ups. That’s why we created the definitive, industry owned and operated centralized data repository, complete with a comprehensive set of online data management tools.

We believe that all Manufacturers should have direct ownership of their product data and that it should be configured and stored in the accepted industry ACES and PIES standards. The SDC provides a full-time Data Lab to assist Manufacturers in the on-boarding process, and provides validation services to assure standards compliance before the data goes into the repository. Once it is securely stored, customers have the ability to receive data exports in whatever format they require for use in powering their internal warehouse, retail and Internet systems.

Manufacturer Information

MANUFACTURERS, IMPORTERS, BRAND OWNERS

Complete, affordable product data management for any business, large or small

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Reseller Information

DISTRIBUTORS, RETAILERS, eCOMMERCE

Access the largest source of product data in the specialty automotive industry, FREE to SEMA Members

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Testimonial

Today's digital marketplace makes it easier for consumers to purchase our products from countless aftermarket dealers. While this is a definite plus for the distribution of our product, one of the negatives of this is that product information fed to consumers is not always accurate. By building and submitting our product and application data to the SEMA Data Coop for distribution, we have complete control over the product data that is supplied to jobbers and online dealers. This ensures that the product information and digital assets used by these resellers is uniform worldwide.
Marc Lewis
Vice President, Marketing
Hedman Performance Group
530

Brands

4,600,000

Parts

67,000,000

Vehicle Applications

Serving tens of thousands of retail and ecommerce locations

Our Services

Providing the knowledge and services that are vital to your success.


Manufacturers

  • ON-BOARDING

    Load your data from any electronic file format, even an Excel spreadsheet

  • VALIDATION

    All incoming data is validated for compliance to PIES & ACES industry standards

  • DATA OWNERSHIP

    No data is exported without approval by the Supplier

  • 24/7 ACCESS

    Access your data to make updates as often as you like, and deliver instantly

Resellers

  • FREE DATA

    Unlimited data exports to SEMA Member companies at no charge

  • CUSTOM EXPORTS

    Standard and custom configurations available to fit any Receiver requirements

  • CENTRALIZED SOURCE

    Receive manufacturer product information, digital assets, and more from one place

  • WEB SERVICES

    Connect directly to the SDC via API for instant data on demand!

General Benefits

  • DATA LAB SUPPORT

    Live technical support throughout the process, we never leave you stranded

  • UNLIMITED EXPORTS

    Unlimited exports to all approved Resellers at no charge to the Supplier

  • NO ROADBLOCKS

    With no barriers to entry, all Manufacturers large and small can join affordably

  • INCREASE SALES

    Grow your business with great product data

Looking for CAD data to develop products for the latest vehicles?