Why the SEMA Data Co-op?

You may be asking yourself why you need the SEMA Data Co-op. What value does it bring? How is it different from any other 3rd party data service? Many of your questions can be answered in our FAQ section, but we felt it was important to provide a quick list of bullet points to outline the basics about the SDC’s services and functionality.


Here’s our top 10 reasons for becoming a member of the SEMA Data Co-op:

  1. The SDC is an end-to-end solution to help you author, validate, store, and distribute product data – do it once, and serve all your customers from one place.

  2. Typical membership fees of only $150-$600 per month include all on-boarding, validation, secure data storage, unlimited standard or custom exports, and expert Data Lab support — no setup charges, hidden fees or surprises.

  3. You own your product data 100% and can manage it 24/7 using our state-of-the-art online tools. Access data, and make updates as often as you like.

  4. Our full-time Data Lab is available to assist Suppliers of any skill level, from beginner to expert. We can begin the on-boarding process with anything from a simple spreadsheet to PIES and ACES ready XML.

  5. Free on-boarding! There are no set-up or upfront costs with the SDC. Get your data on-boarded, validated, and published before the monthly membership fees begin.

  6. Consistent, accurate results—SDC is the only data service to validate all incoming data for compliance to PIES and ACES standards and helps you correct any errors or omissions.

  7. All data is stored securely in the latest industry standard PIES and ACES formats —no confusing proprietary data formats to deal with.

  8. Unlimited exports to all approved Receivers, and no extra charge for custom (or special) export templates

  9. Secure private pricing is included allowing you to support unique customer requests with ease.

  10. Speed to Market – using the SDC tools, you can get your updates and new products to your customers in near real time. Upload information today and your approved Receivers can receive it immediately.



Great Data Sells More Parts!™

This product listing is rich with informative details including images and videos that make it easy to understand what is being offered for sale… just the way you would like to see your products presented across the Internet.

By getting your product data compliant with the industry PIES and ACES standards and stored in the SDC repository, you not only take control and ownership of this very important asset, but you save time and money by adopting a “do it once, serve everyone” process.

Now, whenever a customer requests your product data, you simply refer them to the SEMA Data Co-op where our expert team will set them up as a data Receiver. We will configure a data export format to their requirements, and with your permission, will have access to your latest product data as frequently as they like. One of our most popular options now allows Receivers to get fresh data feeds only when there has been a change or update, minimizing system loads and providing substantial savings in time and effort.


Your Data ScoreCard…

Provided as a standard part of the SDC services, our Data Analysts will work with you to bring your data quality up to premier levels, and provide you a scorecard grade and notification of any change in status.

Using the familiar Bronze, Silver, Gold, Platinum scale, we will show you exactly what data fields are most important to your customers, based on actual feedback from them.

Achieving and maintaining high data quality is a critical element of effective data management, and a real game changer when it comes to generating sales. Incomplete or inaccurate data, on the other hand, will only serve to poorly represent your products and often make them difficult to find via search, as well as creating expensive and unnecessary returns.

When CURT and ARIES on boarded with SDC we become the first supplier / manufacturer to achieve ‘Platinum Status’ immediately. Being platinum means CURT and ARIES data is as content rich as you can get. According to Paul Spornitz of SDC, the modern web shopper is much more likely to buy a product from a company that is rich in content. Having downloadable installation guides and warranty information along with videos and multiple high resolution images is a huge resource to our customers. One of CURT & ARIES’ goals is to be the best at data distribution in the industry. We look forward to continuing to expand on our relationship with SDC.

Tim Hau

Chief Information Officer

Curt Manufacturing

Participating Supplier Brands 500

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