Our mission is to provide comprehensive education and enabling data management capabilities to the SEMA marketplace.

Craig Schmutzler

Craig Schmutzler

Vice President of Operations

Craig joined the SEMA Data Co-op, in August 2014, to recruit and oversee a top tier member support team. He brings many years of experience in the automotive industry, including past roles with Keystone Automotive, Arrow Speed Warehouse, and StreetsideAuto.com.

An operations and customer-service professional, Craig has spent a good deal of time in senior leadership roles and has a strong understanding of the importance of creating a synergistic relationship between business functions to maximize the performance of an operation. He brings a process-oriented, analytical approach to his role and works to instill a “more than required before it is expected” attitude in his teams.

Craig views quality product data as the lifeblood of the automotive aftermarket and believes that the number one priority of SEMA Data Co-op is to ensure that manufacturers achieve and maintain a superb level of data quality and completeness, in order to provide the best possible product presentation for users of that data. Craig’s sights are fixed firmly on the future success of SEMA Data Co-op and its members.

Jim Graven

Jim Graven

Senior Director of Membership

Jim came to the SDC in September 2012 with over 15 years of experience in the specialty parts aftermarket, taking responsibility for member services, recruitment and promotions.

His background includes extensive sales, marketing and project management experience at Reliable Automotive and Arrow Speed Warehouse, where he managed various customer facing teams, events, media production and end-to-end project organization. In 1990, Jim earned a BS degree in Finance from Georgia Southern University.

Jim’s energetic and attentive style coupled with a broad background in the industry made him the ideal candidate to work closely with SDC members to optimize their experience. In addition, his flair for communication, organization and teaching make him ideally suited for welcoming new members into the Data Co-op.

Stepahanie Jones

Stephanie Jones

Director of eBusiness

Stephanie was recruited to the SDC eBusiness team in July 2014, bringing 15 years of Data Content Management and Business Analysis experience from the soft goods segment of the Automotive Aftermarket. Previous work experience includes Saddleman, Global Accessories and Covercraft Industries. She had early exposure to the emerging ACES & PIES standards, incorporating into the design and implementation of one of the first manufacturer proprietary systems to automate creating, storing and distributing Industry Standardized application data. A strong knowledge in data standardization, data migration processes and complex configuration solutions was cultivated that today benefits SDC members and the Industry through workgroup contributions.

Her educational background includes dual Bachelor’s degrees from Utah State University in Business Information Systems and Office Systems Management. Stephanie also has penchant for small business having worked in and owned family businesses outside of the Aftermarket with her husband, keeping her ‘entrepreneurial spirit’ alive and gaining hands-on experience in the day-to-day challenges of operating a small business.

Her expanding role at the SDC as Director of eBusiness will continue to highlight her strong Industry Standard knowledge applying these principles to Data Quality initiatives and management of eBusiness and I.T System Development teams. Her product data expertise and project management style will continue contributing to the growth momentum of the SDC.

CLint Walton

Clint Walton

Director of Member Support

Clint joined the SEMA Data Co-op, in November 2014 initially as a Data Analyst. He now serves as the Director of Member Support leading daily operations for SDC’s Data Lab.

With his numerous years of experience working on large-scale IT System projects he brings a solid set of skills to assist the SDC Members he enthusiastically serves. Clint’s background also includes extensive information technology team management and IT solution architecture.

His approach to listen to the customer before offering a solution has served him well. Clint also attributes his success to continuous learning, staying current on the latest technology and best practices - which is why Clint sees data quality as the next primary force for the future of our industry.