Aug 1 2016 - 5:56pm

Google has announced that it requires full compliance on its Global Trade Identification Numbers (GTIN) requirement for most products to qualify for inclusion on Google Shopping feeds. The GTIN-12 is used in the United States and Canada and is encoded into 12-digit UPC Barcodes. After May 16, Google will begin to show “item level disapprovals” for products that don’t meet the requirement. That is, you will need to meet the GTIN requirements to continue serving ads for your products through Google. And this doesn’t just mean the items with...

Oct 25 2016 - 12:15pm
--Industry's largest product database to help drive business growth--

Transamerican Auto Parts has announced that the SEMA Data Co-op (SDC) is now a preferred partner in the management and distribution of product data for their Pro Comp, Rubicon Express, Smittybilt, LRG, G2 Axle & Gear, and Poison Spyder brands. Additionally, the SDC provides product data to power Transamerican Wholesale’s warehouse systems and to 4 Wheel Parts retail stores’ points of sale and web sites.

"The SDC is now the largest openly accessible...

Apr 1 2016 - 9:03am
We have reached another member milestone - over 900 Receivers are now participating in the SDC representing tens of thousands of retail, online and wholesale locations! Craig Schmutzler, Director of Member Support, states "Our momentum in 2016 has been tremendous, and we very much value the opportunity to serve so many members. We are now solidly positioned as the single largest data repository in the SEMA market place thanks to the trust our members place in our program!"
Jan 17 2017 - 12:31pm

Please enjoy this recent commentary published in Aftermarket Business:

Mar 4 2016 - 12:57pm

The SEMA Data Co-op (SDC) introduced a new feature that gives receivers instant data updates and makes it possible for manufacturers to get their products to market faster than ever before. Receivers will now automatically and instantly receive updated data formatted to their individual requirements, anytime a supplier publishes new information. With more than 1,200 members, the SDC is the largest openly accessible industry product data repository.

"This is a great feature that really fills the gap in speed to market” said Jim...